Will it look like AI slop?

No. Slop is one template for every app. Each reel starts from a format that already won in your category: we read the hits and the misses (that’s the study), then build it around your app. AI writes, draws and voices parts of it, a person checks every reel before it goes out, and we add the AI labels TikTok, Instagram and YouTube ask for.

You approve the formats and a list of no-gos once, at the start. After that a weekly digest gives you 24 hours to stop any reel. When your app is on screen it’s your real app, never an AI mock-up, and we make no claim your app can’t back.

Whose accounts do you post to?

Yours. You connect TikTok, Instagram and YouTube once and we post for you, so the views and the followers stay yours. No accounts yet? We’ll set them up with you.

How do you measure results?

By installs, not likes. Campaign links go in your bios, and we read your App Store Connect numbers with read-only access. Every Monday you get views, profile taps and installs. Formats are judged on groups of reels, never on one lucky post.

You do. Every reel we make for you is yours to post, boost as an ad or cut again, a free one included. The music is made for each reel or picked from the platform’s commercial library, so a business account can use it.

A personal reel lands within 48 hours. Once you book, the sprint starts that week with pilot reels of 4–5 formats for you to approve. Three weeks later the winner runs, 3–6 reels a week.

Who gets a free reel, and what happens after?

Apps making $50K+ a month, or spending $10K+ a month on ads. We make up to 15 a week, so they go where a format can pay back fastest; when a week’s are taken, yours comes the week after. It lands within 48 hours with a short note on why we picked its format. Want more? Reply, and we send the invoice for the plan you choose. No call needed. If not, keep the reel. Not there yet? The Format Sprint finds your format in 3 weeks, for $2,000.

What if no format wins?

Then the second round of the sprint is free: new formats, a new test batch, no charge. Growth and Scale are month to month, so you can cancel anytime.

Is my app a fit for the New Year Launch?

If people pick up apps like yours as a New Year’s resolution (fitness, wellness, diet, sleep, learning, habits, budgeting, productivity), yes. It’s the sprint, then Studio through 31 January and never less than 8 weeks, so a late booking runs into February: $19,900, where step by step it’s at least $32,000. Booking closes 1 December, and we take 30 apps, as many as we can make at Studio level. Any other app: start with the sprint, any time.

Do you need my source code?

No. Your App Store or Google Play page is enough, and a 60-second screen recording helps. We never need your code or your passwords.

By invoice, by card or bank transfer. The invoice comes only when you say go. The New Year Launch and the sprint are paid up front, Studio, Scale and Growth month by month (or Growth for the year). These are launch prices until 31 December. From 1 January the sprint is $4,900, Growth $2,950 a month and Scale $7,900 a month.

What is a “format”?

A reel you can repeat: the same kind of opening, middle, look and length, with new content each time, like the mascot cartoons above. Once one works for your app, every new reel is the next episode.

yoop.si — reels that sell your app, made and posted for you

Find your category

Reels we made for apps like yours.

Pick your kind of app: the format we’d start with, and our reel of it followed by the breakdown of the hit behind it.

Fitness · The mascot cartoon

Your app’s mascot catches your user skipping leg day.

Reel + breakdown #1

Skipped leg day, then why it works: it’s not the mascot

Our reel first, then why it works, from our study of 167 viral app posts. The breakdown’s voice is AI. In the cartoon, the voices are AI.
Reel + breakdown #7

Day 1 vs Day 365, then why it works: no talking head

Our reel first, then why it works, from our study of 167 viral app posts. The breakdown’s voice is AI. In the reel, the people and the voice are AI.

Same account, same format, and the hit still got a median 300× its flop’s views in our study of 167 viral app posts. The difference was the first second: 38% of the flops open with no hook, 4% of the hits. How we know →

In Health & Fitness, a typical app post gets 1.3K views on TikTok and 5.6K on Reels. What wins there: creators, talking heads, lists, memes. The study

Request a reel like this

How it works

Find the format that wins. Then run it every week.

1 Within 48 hours

A personal reel of your app

For apps making $50K+ a month or spending $10K+ a month on ads: a free reel in the format that wins in your category. Up to 15 a week. Any app can start at step 2.
2 Weeks 1–3

The Format Sprint

We test 4–5 formats, 16–20 reels on your TikTok, Reels and Shorts, and keep the one that brings installs, confirmed with a second batch.
3 Every week after

It runs, up to 6 reels a week

Your winning format, made and posted for you, a new hook tested every week and a Monday report: views, profile taps, installs. On Scale and Studio, the ad creatives are cut from it.

You approve once. The formats and your no-gos, at the start. After that a weekly digest gives you 24 hours to stop any reel.

The study

We don’t guess. We read the hits, and the misses.

3,686 TikToks and 2,216 Reels from nearly 200 apps, top earners included, read frame by frame. Then 167 hits, each paired with a miss from the same account.

1,460

views on a typical app’s TikTok post

median of 98 app accounts

1.7M

views on the median organic hit, about 480× its account’s usual

the hits, frame by frame

67%

of those hits never show the app

most need no one on camera

300×

what a hit got over a miss of the same format, same account

median of 55 hit-vs-miss pairs

Same account, same format, and the hit still got 300 times the miss. The format matters, and so does its first second. That’s why we test a new hook every week.

Read the study

Pricing

Be the app they find in January.

New Year’s resolutions make January the biggest month for fitness, wellness, learning, habit and money apps. We get your reels and ads ready before it starts.

Booking closes 1 December

This season · 30 apps

New Year Launch

$19,900 one-time

The Format Sprint, starting the week you book
Then Studio through 31 January, and never less than 8 weeks: 6 reels a week, made and posted
60 ad creatives a month for the resolution peak
A weekly creative test plan and a dedicated producer

Step by step: the sprint $2,000 + Studio for 8 weeks or more, two monthly fees at the least, $30,000 = at least $32,000. You save $12,100 or more.

We take 30 apps this season. Book early: more weeks of reels before the peak, same price.

Reserve my spot

The invoice only when you say go. No call needed.

How the season runs

1
The week you book. Your sprint starts: pilot reels of 4–5 formats.
2
3 weeks later. Studio production: the winner, 6 reels a week, through 31 January and never less than 8 weeks.
3
Within 4 weeks. Your first 60 ad creatives, cut from the winning format: book by 1 December and they're ready before the January peak.
4
Every week. A creative test plan, and a report: views, profile taps, installs.

The earlier you book, the more weeks of reels before the peak. Book late, and Studio runs into February: never less than 8 weeks. The price stays the same.

Or run it every month.

For apps that already buy ads: we find the format that wins, run it on your accounts and cut your ad creatives from it.

Top tier

For top-grossing apps

Studio

$15,000 / month

6 reels a week made and posted, 60 ad creatives a month, a weekly test plan, a dedicated producer.

6 reels a week, made and posted
60 ad creatives a month for Meta and TikTok
A weekly creative test plan and report
A dedicated producer and a monthly strategy call

For apps spending $50K+ a month on ads, or top-grossing apps.

Choose Studio

Monthly

Scale

$4,900 / month

Launch price · $7,900 from 1 January

Everything in Growth, plus 40 ad creatives a month for Meta and TikTok.

Everything in Growth
40 ad creatives a month for Meta and TikTok, cut from your winning format
A creative report your ads team can act on

For apps spending $10K+ a month on ads.

Choose Scale

Starting smaller?

Find your format first, then run it at your own pace.

3 weeks

Format Sprint

$2,000 one-time

Launch price · $4,900 from 1 January

4–5 formats, 16–20 test reels on your accounts, the winner confirmed, and your playbook.

No clear winner? The second round is free.

Start the sprint

Monthly, after the sprint

Growth

$750 / month

Launch price · $2,950 from 1 January

3–6 reels a week in your winning format, a new hook every week, a Monday report.

Or $6,000 a year, paid up front: 4 months free. No contract.

Choose Growth

Sprint, Growth and Scale are at launch prices until 31 December. From 1 January the sprint is $4,900, Growth $2,950 a month and Scale $7,900 a month. Paid by invoice, by card or bank transfer.

Not sure which fits? Send your app

Who you work with

Bogdan

Founder of yoop

“I check every reel before it goes out.”

Every format we make starts from our study of app posts: why one got millions of views and the same account’s next one got thousands. You work with me, not an account manager.

Write to Bogdan

hello@yoop.si

5,902

app TikToks and Reels studied

167

viral posts against the same account’s flop

12

formats, each with its proof

A personal reel of your app within 48 hours, if your app qualifies. Keep it either way.
You approve the formats and your no-gos once. Nothing goes out unchecked.
If no format wins, the second round of the sprint is free.
Growth and Scale are month to month. Cancel anytime.

His breakdowns, one per format

#1 The mascot cartoon
#2 The word map
#3 The text thread
#4 Result first
#5 That friend
#6 The find-yourself carousel
#7 Day 1 vs Day 365
#8 The call-out
#9 The rewind
#10 The receipt
#11 There’s a word for it
#12 The test

Questions

Before you hand us your TikTok.

Will it look like AI slop?

No. Slop is one template for every app. Each reel starts from a format that already won in your category: we read the hits and the misses (that’s the study), then build it around your app. AI writes, draws and voices parts of it, a person checks every reel before it goes out, and we add the AI labels TikTok, Instagram and YouTube ask for.
Is my brand safe?

You approve the formats and a list of no-gos once, at the start. After that a weekly digest gives you 24 hours to stop any reel. When your app is on screen it’s your real app, never an AI mock-up, and we make no claim your app can’t back.
Whose accounts do you post to?

Yours. You connect TikTok, Instagram and YouTube once and we post for you, so the views and the followers stay yours. No accounts yet? We’ll set them up with you.
How do you measure results?

By installs, not likes. Campaign links go in your bios, and we read your App Store Connect numbers with read-only access. Every Monday you get views, profile taps and installs. Formats are judged on groups of reels, never on one lucky post.
Who owns the reels?

You do. Every reel we make for you is yours to post, boost as an ad or cut again, a free one included. The music is made for each reel or picked from the platform’s commercial library, so a business account can use it.
How fast is it?

A personal reel lands within 48 hours. Once you book, the sprint starts that week with pilot reels of 4–5 formats for you to approve. Three weeks later the winner runs, 3–6 reels a week.
Who gets a free reel, and what happens after?

Apps making $50K+ a month, or spending $10K+ a month on ads. We make up to 15 a week, so they go where a format can pay back fastest; when a week’s are taken, yours comes the week after. It lands within 48 hours with a short note on why we picked its format. Want more? Reply, and we send the invoice for the plan you choose. No call needed. If not, keep the reel. Not there yet? The Format Sprint finds your format in 3 weeks, for $2,000.
What if no format wins?

Then the second round of the sprint is free: new formats, a new test batch, no charge. Growth and Scale are month to month, so you can cancel anytime.
Is my app a fit for the New Year Launch?

If people pick up apps like yours as a New Year’s resolution (fitness, wellness, diet, sleep, learning, habits, budgeting, productivity), yes. It’s the sprint, then Studio through 31 January and never less than 8 weeks, so a late booking runs into February: $19,900, where step by step it’s at least $32,000. Booking closes 1 December, and we take 30 apps, as many as we can make at Studio level. Any other app: start with the sprint, any time.
Do you need my source code?

No. Your App Store or Google Play page is enough, and a 60-second screen recording helps. We never need your code or your passwords.
How do I pay?

By invoice, by card or bank transfer. The invoice comes only when you say go. The New Year Launch and the sprint are paid up front, Studio, Scale and Growth month by month (or Growth for the year). These are launch prices until 31 December. From 1 January the sprint is $4,900, Growth $2,950 a month and Scale $7,900 a month.
What is a “format”?

A reel you can repeat: the same kind of opening, middle, look and length, with new content each time, like the mascot cartoons above. Once one works for your app, every new reel is the next episode.

Ship the app. We’ll ship the reels.

Apps making $50K+ a month or spending $10K+ a month on ads get a personal reel, free, within 48 hours — up to 15 a week. Any app can start with the Format Sprint.

No card, no call. The invoice comes only when you say go.

We email you only about your app and our work. Never sold. Privacy

Reels that sell your app. Made and posted for you.

Reels we made for apps like yours.

Your app’s mascot catches your user skipping leg day.

Find the format that wins. Then run it every week.

A personal reel of your app

The Format Sprint

It runs, up to 6 reels a week

We don’t guess. We read the hits, and the misses.

Be the app they find in January.

Or run it every month.

Starting smaller?

“I check every reel before it goes out.”

Before you hand us your TikTok.

Ship the app. We’ll ship the reels.

Your app’s mascot catches your user skipping leg day.

One everyday word, eight countries, a native voice for each — and the comments argue.

The finished dish on frame 0, every step on the beat, the money shot again on the drop.

A ten-second text thread everyone’s had, and the punchline is a voice note.

A real word for what your users do at 2 AM, said by a native voice, and sent to the one who does it.

The same cart, 20 years apart: the viewer guesses every price before it lands.

The cost first, 10:47 PM and still at work, then the day rewinds to the moment it went wrong.

A manager calls someone out in front of the whole call, and the meeting notes play back his own words.

A short test the viewer takes on mute, scores, and puts in the comments.

The absurd effort, then the gorgeous photo, and a friend to tag.

Seven love stories, twelve signs: she swipes to her pair and sends it to the person it’s about.

What we make for Couscous, our own word game: a real round the viewer races, a grandpa guessing the hidden word, and the secret word hiding as a cartoon.

Every app has a format that wins. Send yours and we’ll show you which.

Ship the app. We’ll ship the reels.

Reserve the New Year Launch.

Book the New Year Launch.

Reserve the Studio.

Book the Studio.

Reserve the Scale.

Book the Scale.

Reserve the Format Sprint.

Book the Format Sprint.

Reserve the Growth.

Book the Growth.